Project 1

The Restaurant

Overview

Students will design three typographic compositions/deliverables for a fictional restaurant. Thinking typographically and systematically, students will consider hierarchy, composition, message intent, and context.

Deliverables:

1. Menu – A structured, detail-heavy piece laid out in InDesign
2. Oversized Poster – An expressive and informational companion piece printed tiled from Illustrator
3. Instagram Carousel, 3 slides – Application of system to digital media, with emphasis on typographic clarity

Learning Goals

Technical: Introduction to Adobe InDesign (text frames, paragraph/character styles, master pages, grids, alignment). Use Illustrator for large-format, tiled output.
Typography: Hierarchy, rhythm, legibility vs. expressiveness, type pairing, scale.
Design Thinking: Translate an abstract restaurant concept into a typographic “voice.” Think about design as a system.
Production: Understand constraints of scale and multi-page documents.

Project 2

National Landmarks

Design Requirements/Deliverables:

Create a set of two typography-focused, visually related informational pamphlets on nationally recognized landmarks. Each pamphlet will include a center-fold style poster. Pamphlets and posters will utilize an assigned grid inspired by Vignelli’s National Parks Uni-Grid.

Technical Requirements:

TWO Pamphlets, 8 Pages, with a centerfold style poster; utilizing assigned grid. 

Dimensions: 

Folded 5.5”x8.5” (vertical/portrait)
Unfolded 8.5”x11” (vertical/portrait)